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Practical Management Science: Spreadsheet Modeling and Applications, by Wayne Winston, S. Christian Albright
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This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.
- Sales Rank: #3383025 in Books
- Published on: 1997-09
- Original language: English
- Number of items: 2
- Dimensions: 10.50" h x 8.50" w x 1.25" l,
- Binding: Hardcover
- 796 pages
About the Author
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability. He has also published a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.
Most helpful customer reviews
45 of 48 people found the following review helpful.
This text is without peer in MS but has wider applicability.
By noonesbusiness
Unlike most textbooks on OR/MS, Winston and Albright's Practical Management Science's has, at least, three clear possible roles -- each performed superbly. 1. As a self-study text for someone learning / relearning management science in a spreadsheet environment. 2. As a management science student's self-help resource to decipher whatever cryptic text happens to have been required for a course. 3. As a conventional textbook to be chosen by an academic for classroom use.
1. As a self-study text for someone learning / relearning management science in a spreadsheet environment, you'll find PMSc written with obvious and utter mastery of the subject matter, that's commendable but hardly unique. What is unique are the clarity of the presentation and the lucidity of the abundant examples running throughout. In addition, there is thoroughness in the treatment which effectively anticipates virtually any and all sources of confusion which a student of any stripe might suffer. It is, in my view, wholly autodidactic. There is a subset of this type of user: the individual with a job-specific task which defies current familiarity / skill-level. No sweat! Use the inside-the-front cover material as a functional area task locator to identify "look-alike" situations and then proceed to master all which is required by back-tracing the example to similar situations encapsulated within the many interspersed problems -- for each of which there is a complete Excel solution format.
2. As a management science student's self-help resource with which to cope and to decipher whatever cryptic text was assigned for the course. If you find yourself in this far too common dilemma, take heart, help is well and truly at hand. Skim the TOC, find the relevant chapter and enjoy basking in your fast-welling, new-found competence. PMSc will provide ample basis for warranting a celebration at the local "pub" -- or whatever passes for same in your locale.
3. "As a conventional textbook to be chosen by an academic for classroom use" was the category into which I "fell." To my dismay, I recently found myself assigned, on extremely short notice, to teach a comprehensive course on MS/OR. I found our standard two-volume text decidedly off-putting and could only conclude that my students would likely as well. As my background includes accounting, finance, and computer systems, I knew that I wanted a spreadsheet-based textbook for the course. As at most schools, MS is under fire for "relevance" and "accessibility," compounded here through the "mix" of students for my various sections: MBA, EMBA, and MS/MOT (latter all engineering degreed).
Suffice it to say that the classes proved complete successes: the students petitioned the Dean to have an advanced management science course added to the curriculum which I'm teaching this (fall '98) semester. In addition to covering the chapters / chapter sections omitted from the "introductory" course, we're using PMSc as the primary text with Bodily, Carraway, et al's excellent QBA case book for facilitating the integration of MS with finance, marketing, operations, and strategy.
As a sidebar: Most of my MBA students were from one of our "dedicated" MBA programs. These manager / students have apparently provided many of their subordinates with copies of PMSc. Their experience had regularly been that they were using on Monday the material I had "taught" them on Saturday.
As if this weren't enough praise, I'm using PMSc as a supplemental text in my finance courses because of its lucid and extensive coverage of @RISK and for the extensive finance material provided. This is proving extremely popular with my students.
As you might infer, I think that PMSc is without peer as the best and most effective text for learning how to actually perform REAL management science without tears or undue ancillary learning. I've yet to have a student who was not wildly enthusiastic about PMSc (that's not hyperbole) -- when's the last time you've had THAT experience?
I'd be happy to hear from anyone buying this text -- I really WANT to hear from anyone buying this text who is less than completely satisfied.
18 of 20 people found the following review helpful.
This book is the best of the bunch
By Mario Cordova
I began using this book when I was a part time lecturer while working on my Ph.D. Now that I'm an Assistant Professor I get a chance to review most of the new books that deal with OR/MS. It is surprising that none of those can even come close to the quality of this book. What I enjoy most about it is the amazing clarity with which it explains concepts that would usually force students to run to the hills. In addition, its extensive use of spreadsheets helps the teacher to present the material in a more practical way. Without reservation I recommend it to anyone teaching an OR/MS course at an undergraduate (or even MBA) level.
6 of 8 people found the following review helpful.
Very practical and useful
By A Customer
This is among one of best text books I've come across in my undergraduate and graduate school learnings. The text is filled to the brim with real-world application of MS as well as helping you exercise dormant analytical skillsets. This text help shed light on how many companies are able to realize dramatic operating improvements through management science optimization techniques. Personally, I think the book is worth 2-3 times the selling price.
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