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Chris Albright and Wayne Winston have brought their hallmark teach-by-example approach to the undergraduate spreadsheet modeling course. Renowned for their other successful texts in operations research/management science, Winston and Albright successfully show how spreadsheets are used in real life to model and analyze real business problems. By modeling problems using spreadsheets from the outset, SPREADSHEET MODELING AND APPLICATIONS prepares future managers for the types of problems they will encounter on the job. Real cases throughout the text further cement this book's status as the most relevant of its kind on the market. This text is also accompanied by Palisade Corporation's professional spreadsheet add-ins, DecisionTools Suite.
- Sales Rank: #793884 in Books
- Brand: Brand: Cengage Learning
- Published on: 2004-04-21
- Original language: English
- Number of items: 1
- Dimensions: 10.18" h x 1.88" w x 7.92" l, 3.60 pounds
- Binding: Hardcover
- 672 pages
- Used Book in Good Condition
Review
"I like the real-world examples interlaced in the problems and prose. In particular, it is refreshing that the authors admit that the mathematical models take into account several assumptions in order to establish a frame of reference or starting point in solving them."
"The level of difficulty of the examples is varied, so that some examples are quite readily absorbed, whereas others require deeper study. The examples are nicely designed to lead into the exercise sets that follow them."
"In fact, the exercises are graded (not formally) in their level of difficulty, and there are plenty of them, giving the instructor plenty of room to assign a subset of the exercises that the instructor deems to be appropriate for the backgrounds and skill levels of the students studying from the book."
About the Author
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability. He has also published a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
Most helpful customer reviews
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As Advertised!
By Jacob Johnson
As advertised, arrived on time, waist really good condition, contained CD, and is not missing anything that I can tell.
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Great Book, not what I expected
By Steeds
I bought the solution manual for this book, and found very good, to the point and description descriptions which were very application to the book I was using. I decided to buy the textbook it referred to, and while the book came well packaged and promptly, it was not exactly as I expected. The topics covered did not cover the array of problems I expected, but never the less were very thorough. The topics I was looking for were Flow Modeling, DEA and indepth Duality. Duality was briefly mentioned, but to even less detail than the text I had for my Management Science class.
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great seller and good item
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Item was good
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